Pinterest, one of the newer sites to explode on the social media scene, offers lots of great content around home organizing and cleaning. Here are nine quick tips for getting the most out of it.
Commit to the concept. The whole idea of Pinterest is to replace the mess of notes you write yourself or magazine pages you tear out whenever you see ideas you love. Try to get in the habit of using Pinterest instead of all those life-cluttering activities.
Be a pinner, not a follower. There are so many great ideas on Pinterest, it’s easy to get stuck there, simply following and repinning other people’s content. Be sure to add the ‘Pin It’ button to your web browser so you can be ready to pin great cleaning, home organizing and decorating ideas from all over the web whenever you encounter them.
Plan out and create your boards. It’s annoying to have to stop mid-pin and create a new board, so spend some time thinking about the kinds of ideas you are most likely to pin and get a bunch of boards ready ahead of time. Good ideas for home-related boards include: decorating, organizing, cleaning, DIY, holidays and seasons.
Research your repins. Before repinning an idea on Pinterest, be sure to click through to ensure the link connects to the original content source. Some don’t and it can be a huge disappointment to revisit a pin weeks or months later only to find a photo with no info behind it.
Lemons make pretty pictures. Keep in mind that Pinterest is both a visual and social medium. That means it favors popular trends such as sustainable living and features lots of lovely pictures of lemons floating in mason jars and attractively presented ‘green’ cleaning and other homemade concoctions. But, while some do-it-yourself solutions may be effective, others can be downright dangerous or damaging to your home. Best advice: Take an interest in the ideas you find on Pinterest, but arm yourself with authoritative follow up information such as Green Cleaning Myths Debunked.
Beware of spam. It has not taken long for spammers to get a hold of Pinterest and, unfortunately, they seem to have identified the word ‘cleaning’ as a great keyword for attracting people to bogus content. If you see comments or a message noting that a pin links to spam or inappropriate content, take heed and do not click through. Also avoid following anonymous boards with titles like ‘cleaning, cleaning, cleaning’ and stop spam from spreading by never repinning items without first verifying the links.
Be wary of product-driven boards. While many savvy product marketers will take the time to create useful and authoritative content for their customers and prospects, others just want to sell you something via Pinterest, so keep a wary eye when following product company boards.
Go with the pros. A great strategy is to find and follow boards from trusted publications such as Real Simple, Martha Stewart Living and Better Homes and Gardens that focus on cleaning, organizing and decorating for the home. A fast way to find publications’ official boards is to search the publication names in Pinterest and click on the People link under the search results.
Follow judiciously. Another good way to leapfrog spam on Pinterest is to find and follow boards from individual Pinners with good reputations for validating and pinning only authoritative content. A fast way to find reputable Pinners is to check out who your favorite publications follow and go from there.